Citizen Introduces an Affordable 39.5mm Promaster price

For a while now, there’s been a pretty simple ask floating around among Citizen fans. More of what the brand already does well, just scaled down for smaller wrists. Promaster watches have always carried credibility, but their dimensions have often pushed them into huge tool-first territory rather than daily wear. A 39.5mm Promaster Land GMT changes that conversation in a very real way. Honestly, I got very excited the moment I saw this thing on Plus9Time.

For 2026, Citizen USA has announced the Citizen Promaster Land GMT BJ7150-50W, a travel-oriented tool watch that stays firmly rooted in the brand’s utilitarian identity. The focus here is clarity, durability, and practical functionality, presented in a size that is likely to work for a much broader audience. Seriously though, don’t get me started on some of these press photos.

The 39.5mm stainless steel case is rated to 200 meters of water resistance and topped with a curved sapphire crystal treated with anti-reflective coating. The watch meets ISO standards, reinforcing its place within the Promaster Land lineup rather than positioning it as a lifestyle offshoot. This is still a GMT watch built with real-world use in mind.

Citizen Introduces an Affordable 39.5mm Promaster price