Inside the technology

At Dyson, we power simpler routines with precision engineering. Traditional hot air brushes can expose hair to unnecessary stress, mechanical damage, dryness and breakage, often due to excessive heat, snag-prone ball-tip bristles and uneven heat distribution.

In true Dyson fashion, our engineers pioneered a first-of-its-kind solution to these problems: a patented dual bristle system designed to guide hair, not fight it.

When combined in a unique teardrop formation, these bristles work together to deliver optimal tension from root to tip, helping stretch curls and coils, smooth lengths and reduce frizz, all in a single motion.

Working alongside intelligent heat control technology, which measures temperature 100 times a second, the result is a styling routine that feels controlled, comfortable, and healthier, allowing you to explore different styles, while protecting the integrity of natural curl patterns and textures over time

Designed for the everyday

With the Dyson Airsmooth™, it isn’t just about the end result, it’s about how styling fits into your everyday life.

Lightweight and ergonomic, the machine is engineered to be easy and comfortable to use, for all hair lengths. With universal voltage, it’s designed to stay with you, ready for weekends away, post-gym routines, or getting ready on holiday. And, engineered for all hair types, it works across a wide range of textures, supporting different routines and desired results for straight,wavy,curly and coily hair. From everyday smoothing, to creating a stretched, polished base for the next step in your routine, the Dyson Airsmooth™ brings ease and control to every styling experience.

Redefining the way we style

Since the launch of the Dyson Supersonic™ hair dryer in 2016, Dyson has spent the last decade continuously innovating and researching in hair science and airflow technology.

The Dyson Airwrap™, introduced in 2018, transformed the way people approach hair styling, harnessing powerful airflow instead of extreme heat to create effortless styles without damage.

This styling philosophy has continued to evolve and grow, from the Airwrap i.d.™, Dyson’s first Bluetooth® connected multi-styler, to the Dyson Airstrait™, for wet-to-dry straightening, and most recently, the Airwrap Co-anda 2x™, offering 2x the air pressure and 6-in-1 styling versatility.

With each new device, styling your hair has become easier, healthier and more expressive.